The way consumers interact with brands is constantly changing. Video is increasingly becoming a more prominent component of that. What brands can do with video is becoming increasingly complex: companies are experimenting with productions that aren’t considered traditional advertising. Popular social media platforms are changing the way these videos function. Is your brand fully utilizing its video potential?
Maximizing video shoots for various content platforms is essential in 2020. Every piece of content being developed needs to be optimized for every channel you’re using. People consume content differently on Instagram compared to Facebook or Twitter. Their expectations are different. The information they expect is different. Shooting a video project strictly for a long-form commercial often means you don’t have the appropriate shots for these other platforms.
Major Platforms:
Facebook and Youtube: longer videos and series typically perform well here
Instagram: image/video heavy
Twitter: generally reserved for short-form, bite-sized content
Tiktok: primarily focuses on raw “user-generated” content
Omni Enterprise is implementing all of the main standards for delivering high quality work. Reach out if you’d like to leverage our expertise for your company.
